Keywords to Concepts

Over the last 12 to 18 months, even if you have no interest in SEO, you have probably heard about the “death of keywords”. Long gone are the days of keyword stuffing and extensively optimized content. Instead, we have entered the stage where keywords must...

Content Marketing

Content marketing is once again making headlines. While by no means a new term, small business owners are employing creative ways to stay competitive against larger brands. By leveraging the power of resourceful content, substance rich blog posts, timely articles,...
Outsourcing your social media

Outsourcing your social media

Not everyone realizes just how time-consuming social media management can be. Some small business owners spend 5-10 hours/week just updating their company’s social media. Who has the time for that? If you’ve committed to social media, but don’t have the time or...