Keywords to Concepts

Over the last 12 to 18 months, even if you have no interest in SEO, you have probably heard about the “death of keywords”. Long gone are the days of keyword stuffing and extensively optimized content. Instead, we have entered the stage where keywords must...

SEO and Building A Strong Foundation

A website is like a home, it needs a strong foundation to support the structure.  So how should a business ensure their web presence is built to withstand the test of time?  It all comes down to relevant, quality content. Back in the early days of SEO (search engine...

Optimize Your Blog Posts

In order to understand the importance of Search Engine Optimization in relation to a blog, we need to understand how Google views a website. Google, and other major search engines, develop algorithms which automatically rank all websites. They are employing automated...
Content Best Practices

Content Best Practices

In our entry on the changing landscape of web design, we briefly touched on content best practices. It would seem the post was timely, as a recent social media summit addressed the same topic. If you followed our advice by adding a blog or reworking existing content,...