Content marketing is once again making headlines. While by no means a new term, small business owners are employing creative ways to stay competitive against larger brands. By leveraging the power of resourceful content, substance rich blog posts, timely articles, detailed press releases, informative videos, eye-catching infographics and outreach webinars, small businesses can undoubtedly attract consumers who appreciate value-added content.
Why is content marketing important for your business?
First and foremost, content marketing helps drive traffic to your website. Search engines seek out quality content, thereby putting your links on their results pages. By regularly maintaining your website, using effective keywords, and offering content relevant to your audience, you can attract people to click through. Remember: every website visitor is a prospective customer.
Less Is More
When it comes to content marketing, less is more. Time is valuable, and visitors want your experience in a clear, concise format. Always think of your target audience: do they want to be bombarded with daily, lackluster content? Or would they prefer occasional updates showcasing quality knowledge or advice? Content marketing gurus have noted easy-to-read infographics and videos are an increasingly popular means of connecting with your audience.
Beyond Social Media
While social media remains a solid means of communication with current and potential customers, you may have noticed an increase in “Ads”, “Boost” or “Promote” suggestions. Over the last eighteen months, social media platforms including Twitter, Facebook and LinkedIn have been pushing their “pay for service” offerings. Sadly, small businesses struggle to afford campaigns to gain newsfeed visibility.
Instead of halting your social media efforts, look to your content marketing strategy. Get creative with unique product photos, infographics, or videos. Even consider press releases for new or major announcements. No matter what, ensure your content marketing is “share worthy”. Word-of-Mouth (WOM) marketing is advantageous and ultimately can bring new visitors to your site.
Engage Your Consumers
Consumers have access to products and services worldwide, making for stiff competition. Content marketing opens up an opportunity to engage, entertain and stay current. If you find yourself struggling with innovative content marketing strategies, get in touch with the team at Dalen Design. From graphics to photography services, to SEO copywriting or content marketing solutions, let us help you stand out from the competition.