You’ve probably been hearing about #FacebookZero. If not, let’s let Mark Zuckerberg explain:
“We built Facebook to help people stay connected and bring us closer together with the people that matter to us,” Zuckerberg wrote. “But recently we’ve gotten feedback from our community that public content—posts from businesses, brands and media—is crowding out the personal moments that lead us to connect more with each other.”
Bottom line, this is not the first (nor will it be the last) time Facebook modifies the newsfeed. Business owners should continue posting to Facebook pages and groups. The key is to ensure the content is rich, engaging and share worthy.
So yes, the next few weeks will likely be a challenge for businesses of every size who relied on organic reach. The flip side is this shift will encourage businesses to develop better content, images and video, in order to build stronger relationships.
If you’re really worried about missing updates from your favourite business pages, make sure to select “See First” in your newsfeed preferences.
Want to learn more? The founder of Social Media Examiner, Mike Stelzner, outlines the details of the Facebook clean up.