One of the most amazing, and frustrating, things about social media is how fast it moves. It seems like every day there is a new social network, or changes made to the major networks. Fear not, we are here for you. We’ve prepared a run down of the major social media changes that took place recently:
Last week, YouTube introduced its new layout known as One Channel. The layout has been optional for the past few months, but on Wednesday it became the new norm for all channels. Here’s what you need to know about the new YouTube One Channel.
– Channel Art – like a Facebook cover photo for your YouTube channel
– Trailer – a video that introduces non-subscribers to your channel
– Playlists – more flexibility in how you organize playlists
– Social Buttons – links to your other social networks on your channel art
With the new channel, your viewers can navigate through all of your social networks easily. You can also make your page look fresh by making old content more prominent through the new playlist organization.
Much like Twitter, Facebook recently launched verified accounts for pages with large followings. Celebrities, major brands and even smaller companies no longer have to worry about posers creating fake accounts and compromising their reputation.
Find out how you can verify your Facebook account to protect your online identity.
Video takes the cake
First came YouTube, then came Vine. Video-based social networks and apps have become the hottest trend in social media. Companies use video as a way to visually showcase their business, product or service to a fast-growing audience. Video has become the most shared content online. Viewers would rather watch a quick video than read an article.
If you haven’t jumped on the video bandwagon yet, now is the time. Even if you don’t have the resources to maintain an active YouTube channel, use Vine to showcase short glimpses into your company’s daily happenings. Your audience will love it, and your business will certainly benefit from it.
Of all the recent social media changes, YouTube’s One Channel has generated the most discussion. What do you think of the new layout? What do you like/dislike about it?