Humans are social creatures. We enjoy being surrounded by family and friends. We thrive by sharing our personal experiences with others. It is for these exact reasons a social media presence has become a “must-have” for every business.
In order for brands to engage with potential customers and clients, businesses should be looking for ways to remain actively connected. While not every social media platform will work for every business, you should at least choose one network to solidify and build online relationships.
While you may want customers to visit your website, your social media page(s) should be front and centre. Demonstrating solid customer service skills, showcasing the latest products, or sharing articles in your market segment are great ways to engage your clientÃ¨le.
When it comes to your website, you should include social media buttons on your homepage. Two popular locations are the upper right hand corner and the bottom right hand corner. By adding social media buttons, you are making it easier for your customers to access your total online presence.
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