Keywords User's Intent Concepts SEO 2016Over the last 12 to 18 months, even if you have no interest in SEO, you have probably heard about the “death of keywords”. Long gone are the days of keyword stuffing and extensively optimized content. Instead, we have entered the stage where keywords must now relate to a user’s intent.

As we head into a new year, companies often undertake a website update, launch new products, or revisit social media strategies. No matter what your focus in 2016, get into the habit of asking yourself, “What will my intended user or intended audience be searching for on Google?”. Think about the terms, keywords or question they might type into the search bar. Do you have competitors in the same market segment? Take time to review their online content and apps, and learn from their concepts or offerings. Sometimes, the smallest changes can yield the greatest rewards.

DalenDesignLOGO_wordpress1If you would like to have your website or SEO strategy audited, reach out to the team at Dalen Design.  Our full-service design company is based in Ottawa, Ontario Canada, and gladly assists clients around the globe.  From graphic design, to website development, e-commerce solutions and WordPress security updates, our team is always up to a challenge. Contact us today, and learn how Dalen Design can reduce the stress associated with website creation and maintenance.