Have you ever visited a website and struggled to find information? You were probably annoyed or frustrated, and quickly sought out a competitor. When a website lacks fluid navigation or is complicated, it has failed its purpose.
In our fast-paced world, internet searchers are impatient and spend less than 15 seconds on a landing page. Unless a website can capture their interest and provide the information they are seeking, they will bounce to another site. Which leads many companies, both big and small to ask:
How do you ensure your have effective and fluid navigation?
1. Limit your main or landing page navigation to five to seven categories. Â Less is more.
2. If you need to utilize sub-categories, ensure the drop-downs are easily accessible.
3. Ensure you have very clear headings.
4. Ensure your services or products are clearly visible.
5. Ensure your testimonials and/or blog is easily found.
6. Provide social media buttons. Encourage your visitors to connect on their preferred platform.
7. Always think about your visitors: keep it simple, friendly and visually welcoming.